Kayla Daurio
Contact
732-379-8861
daurio@gmail.com
https://linkedin.com/in/kdaurio
Portfolio: https://kaylairisart.com
Professional Summary
Creative Professional with a Focus on Style and Marketing. Proven skills in digital marketing and graphic design. Well-versed in styling, visual merchandising, and collaborative project management. Aiming to leverage a strong blend of creative expertise and strategic acumen to drive impactful marketing initiatives and contribute to brand development.
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Skills
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Canva
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Procreate
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Adobe Suite
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Color Theory
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Product Styling
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Microsoft Office
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Public Speaking
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Trend Forecasting
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Creative Direction
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Brand Development
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Project Management
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Fashion Photography
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Advertisement Development
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Experience
Graphic Designer
Bealls Inc. | Bradenton, FL | August 2022 - March 2024
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Established the creation of customer-focused campaigns across Bealls Inc. brands and channels, strategically aimed at boosting website and store traffic.
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Partnered with designers, marketing professionals, and cross-functional teams to research and execute innovative design concepts, ensuring a cohesive and impactful brand message.
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Successfully managed multiple projects simultaneously, consistently meeting deadlines while upholding high-quality standards in navigating within a dynamic work environment.
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Creative Marketing Intern
Bealls Inc. | Bradenton, FL | June 2022 - August 2022
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Contributed to creative projects by immersing in the brand and leveraging insights.
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Collaborated with team members to create content for social media grand openings and creative marketing projects.
Digital Marketing Designer (Freelance)
James Goodman & Associates | Remote | March 2021 - Current
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Crafts engaging email campaigns aligned with diverse brand guidelines, ensuring impactful and consistent messaging.
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Successfully converts audiences into subscribers through compelling ads and captivating designs, fostering user engagement.
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Maintains current and user-friendly website content, contributing to a seamless and visually appealing online experience.
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Orchestrates strategic and consistent social media posts, amplifying the brand's online visibility and nurturing audience connections.
Stylist
David’s Bridal | Savannah, GA | December 2019 - May 2022
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Collaborated with brides to find their ideal wedding attire and coordinated bridal party ensembles.
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Guided clients for post-wedding services, fostering repeat business and building brand loyalty.
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Assisted with visual merchandising, ensuring appealing product displays.
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Dress Specialist
Dream Dresses | Old Bridge, NJ | December 2017 - August 2018
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Offered personalized sales assistance and dressing guidance to customers, ensuring exceptional service.
Education
Savannah College of Art and Design
Savannah, GA
Graduated Cum Laude, 2022
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Bachelor of Fine Arts
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Major: Fashion Marketing and Management
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Minor: Business Management/Entrepreneurship
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Inside LVMH Certificate | December 2021
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Key fundamentals of luxury, and its challenges
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Key Coursework
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Retail Buying
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Future of Shopping
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Visual Merchandising
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Business Management
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Trends and Forecasting
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Customer Empowerment
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Fashion Aesthetics and Style
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Global Sourcing and Import Buying
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Private Label Product Development
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Merchandising, Planning, and Control